Founder and Director

Lisa Hoffman, M.A.

“Fitness is for the Few, but Wellness is for the Many” says Lisa Hoffman Founder and Director of Solo Fitness & Wellness, a consulting and training organization since 1990. She specializes in woman’s health, cancer wellness, corporate programs and professional training management. Her innovative and comprehensive approach to business and strategic development has made her a leader in health and wellness branding.

Ms. Hoffman is a sought-after spokesperson and consultant because of her knowledge and experience with a significant segment of the population: individuals with chronic health conditions like cancer, diabetes, syndrome X, cardiovascular disease and osteoporosis. She initiatedcomprehensive Training the Trainers series for staff development and growthwhile creating marketing opportunities for collaboration and partnerships with various organizations. Hoffman embodies all the qualities of success; she is a relentless businesswoman who combines a unique spirit with a fresh forward attitude.

Lisa, the author of Better Than Ever: The 4-Week Workout for Women Over 40; endorsed by Olympia Dukakis and Lauren Hutton and The Healing Power of Movement: How to Benefit from Physical Activity During Your Cancer Treatment, with forward by Barrie Cassileth, PhD, Chief of Integrative Medicine at Memorial Sloan Kettering Cancer Center. She is also the choreographer & producer of Hadassah's exercise video, Live and Be Well and The National Osteoporosis Foundation's (NOF) first official exercise video; Be BoneWise Exercise.

Lisa has co-chaired events for Women's O.W.N. (Optimum Wellness Now) - NYU Langone Medical Center and was a leader in their program development. Lisa was a Charter member of Healthy Community Development (HCD), a national organization of highly specialized consultants with expertise to increase wellness participation for any community. Lisa is a founding member of the Survivors' Compass; a consultancy of three professional women dedicated to cancer navigation & wellness programs which launched their speaking engagement at Donna Karan’s Urban Zen Initiative in 2011.

Lisa has been featured in publications, National TV and radio such as Supportive Oncology, MORE, Ladies Home Journal, Marie Claire, Self, New York Daily News, New York Post, TV Food Network, WPIX 11, IDEA Fitness Journal and Doctor Radio with Dr. Nieca Goldberg. She is invited to speak regularly to organizations such as Hadassah, International Association for Fitness Professionals (IDEA), NOF and the Older Women's League and at hospitals, such as Memorial Sloan Kettering Cancer Center, Columbia Presbyterian Hospital, NYU Langone Medical Center, Kimmel Cancer Center (PA) and Saint Vincent's in New York City.

She is the creator of Make a PACT for Life!® , one of the industry’s first physical activity and education programs for cancer survivors during all stages of treatment and survivorship. As a Certified Cancer Specialist, she has also taught others to become Certified Cancer Trainers for the American College of Sports Medicine.

From 2010 - 2015 Lisa sat on the Board of Directors of the Colon Cancer Challenge Foundation and served as the health coordinator and Committee Chairperson of their largest fundraiser, The CHALLENGE in Central Park which had over 9000 participants and spectators. She volunteered as Operations & Communications Director to keep all social media, E-Newsletters and other communications seamless during time of transition in staffing. 

Lisa was on the National Health Advisory Board of Hadassah and The New York Menopause Center. She was also a consultant for NAVITAS Cancer Rehabilitation Centers of America based in Denver, CO. Her advocacy took her to Capitol Hill many times on behalf of the National Osteoporosis Foundation in Washington, DC.

She is a Certified Healthcare Reform Specialist and creates compliant PPACA Workplace Wellness Programs for small and large companies and is a member of the American Public Health Association.

She earned her Masters Degree from Columbia University in Applied Physiology, received her Bachelors Degree in Modern Dance from SUNY at Brockport and was a professional dancer.

Lisa currently lives in Essex County, NJ  with her two beautiful and kooky daughters.